Downtown Fort Smith is about to be filled with the sights, sounds, and sweet smells of the holiday season. The second annual Downtown Cocoa Crawl is set for Saturday, November 29 from 2:00 to 5:00 PM, and this year’s celebration is even bigger, featuring more than 30 participating businesses offering free hot cocoa, local shopping, festive vibes, and plenty of holiday cheer.
Starting Monday, November 24, the official Cocoa Crawl digital map will be released at www.mainstreetfs.org and on social media, allowing participants to plan their route and preview each stop. The map highlights a diverse mix of downtown shops, restaurants, and historic sites — all ready to welcome guests with cocoa and holiday hospitality.
“We want this event to feel like stepping into a holiday postcard,” said Amanda Hager, Executive Director of Main Street Fort Smith. “It’s about creating joy, supporting small businesses, and inviting people to experience everything downtown has to offer.”
Tree Lighting + Live Holiday Music
After the crawl, the community is invited to Cisterna Park from 5:00 to 6:00 PM for the Downtown Christmas Tree Lighting Ceremony. Festivities will include performances by the River Valley Community Band, the Western Arkansas Ballet, and local high school choirs performing holiday favorites beneath the lights
Free to Attend – Free Cocoa at Every Stop
Thanks to generous sponsors and community partners, there is no cost to participate and cocoa is free at every location. The first 100 attendees will also receive a limited-edition commemorative mug, available at a designated pickup location to be announced with the map.
Stay Updated
To view the digital map and follow event updates, visit mainstreetfs.org or follow @MainStreetFortSmith on Facebook and Instagram.
Sponsorships are still available for those who want to support this growing holiday tradition and help make it even sweeter.
Contact for Media Inquiries and Sponsorships:
Amanda Hager
Executive Director, Main Street Fort Smith
director@mainstreetfs.org
(479)462-9132
About Main Street Fort Smith:
Main Street Fort Smith is a nonprofit dedicated to creating vibrant spaces in downtown Fort Smith through business development, special events, arts and culture, and the promotion of community amenities. We are committed to honoring the city’s rich heritage while fostering new opportunities for growth and engagement.
